We're Ayup

Our vision is a world where everyone can easily find and connect to the support they need to live their best lives.

Our story

We are Ayup (pronounced “ey-up”) a digital platform provider from Yorkshire working across the UK. Since we started out in 2014, we’ve used good design, smart thinking and clever tech to help fix health and social problems.

Over the past 10 years we have had the privilege of working for some great organisations in the public and third sector who are all striving to use tech to make the world a better place. We have amassed a wealth of experience delivering a wide range of digital platforms, from a an online health booking system to a journaling app for the future leaders of the NHS.

A commission from The Royal Borough of Kingston Council marked the beginning of a shift in our focus in 2018. The council were looking to co-design and develop a digital platform to support social prescribing in the borough.

This led to the creation of Connected Kingston, an open-source directory of services created in collaboration with RBK that connects people to resources in their local community. Since then we have continued to develop the platform with other councils and third sector organisations, adding new features and functionality all geared around helping people find the support they need to live their best lives.

Fast forward to 2022 where we made the decision to focus all of our experience, knowledge and skills to concentrate our efforts into the one particular problem space where we believe we can have the most impact.

Ayup Connect is the result of that decision, and we are ready to roll it out in communities across the country!

Ayup Connect Timeline

  1. Ayup Digital is founded

  2. Commissioned by Royal Borough of Kingston Council

  3. Release of Public Beta

  4. Leeds City Council commission

    Commissioned by Leeds City Council to re-use code for experimental development of single source of truth for voluntary sector (LOOP)

  5. Healthy London Partnership commission

    Commissioned by Healthy London Partnership to deploy and develop an instance for North London, currently named Healthplace.io

  6. Hounslow Council commission

    Commissioned by Hounslow Council to deploy and localise platform for the Community Solutions team

  7. Sutton Council commission

    Commissioned by Sutton Council to deploy and localise platform for Community Solutions

  8. Ayup Connect 2.0

    Version 2 of Ayup Connect, bringing together all features and developments into one single repository

Organisations with worked with in the past

You'll be in good company

University of Leeds logo
NHS Leadership Academy logo
Comic Relief logo
Thrive by design logo
Catalyst logo
Nuffield health logo vector
Yorkshire MESMAC logo
PSHE association logo
Leeds city council logo
Healthy London Partnership logo

The numbers


service listings

hosted on our platform



being served by Ayup Connect



across the UK

How we work

We believe successful projects happen when good people work well together.

And we are with you all the way to make your project a success. We recognise and understand that community directory projects are a big deal for communities and the stakeholders involved. Our offer isn't about just granting you a software licence and pointing you towards some training materials. We are in this together, becoming an extension of your team, taking you on a guided approach to set your directory up for success.

Project Management

  • Initial set up of PMO
  • Kick off meeting
  • Knowledge transfer
  • Detailed project plan
  • Asset and risk register
  • Working arrangements
  • Roles and responsibilities

Discovery & Co-design

  • Digital strategy
  • Stakeholder engagement
  • Co-design
  • Existing data sources and directories

Technical Deployment

  • Technical planning
  • Infrastructure deployment
  • Staging and production environments set up
  • Platform configuration
  • Content import


  • Creative design, look and feel
  • Front customisation
  • Content review
  • Quality Assurance


  • Deep dive sessions
  • Introductory sessions for organisations and service providers
  • Training materials
  • Support for launch event

Our values

Everything we do is grounded in our 5 core values:

We care

One of clients once said of us “these guys really give a sh*t” and we couldn’t have summarised our sentiments better.

Be human

We take a human centred approach and help our clients do the same.

We’re in this together

We’re kind and supportive to our clients and people. Because relationships matter more than transactions.

Be the best you

We’re all capable of more than we believe. That’s you, our team and the organisations we support.

Have fun

We make our workplace, workshops and meetings fun places to do serious work.

Say hello to our team

Ayup's Mike Stephens leaning on a table looking at the camera, holding a white mug

Mike Stephens

Product Director

Mike drives the technical strategy and roadmap for all our products.

Ayup's Steven Taylor leaning on a table looking at the camera with a pendant light above him

Ste Taylor

Managing Director

Steven has over 15 years experience of leading digital projects for public, private and third sector organisations, leading teams of designers and developers and driving innovation.

Kirstin Blackwell

Delivery Director

Kirstin leads the delivery of our projects and supports the team to deliver in line with client, stakeholder and community requirements.

Ayup's Marketing Manager Alice Bowerman sitting at a kitchen counter with a cup of tea.

Alice Bowerman

Marketing Manager

Alice is responsible for working with the rest of the team and clients to increase Ayup Digital's visibility.

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